HOUSTON -- Monday marked Día de los Reyes, or Three Kings Day, a cherished tradition in the Hispanic community.
The day is most notably celebrated by eating Rosca de Reyes, a sweet bread symbolizing the journey of the Three Wise Men.
The tradition dates back to the 14th century. It started in France and Spain and then arrived in Mexico in the 1500s.
At Arandas Bakery in Houston, this day is one of their busiest of the year. They've been serving the community for 30 years.
"It's a beautiful tradition," said one of the owners, Ricardo Hernandez. "We celebrate with a bang."
Owners expected to sell over 7,000 Roscas at the location on Beechnut Street and a total of 30,000 across all Houston locations.
Hundreds of customers lined up to purchase Roscas on Monday, including Katherine Gutierrez, who bought three.
She said her grandma has 11 kids, and on this day, they all get together with their families.
"It's been a tradition forever," she said. "Take them to my grandma's house. Everybody comes over."
Another customer, Jose Guerrero, said he's been buying from Arandas Bakery for 14 to 15 years and looks forward to celebrating Día de los Reyes with family.
Inside each Rosca, a small figurine representing Baby Jesus is hidden. Whoever gets that baby in their slice of bread is in charge of hosting a party on Candlemas Day, Feb. 2.
While the Roscas are readily available on Three Kings Day, the process of making them takes about six hours, from dough preparation to packaging.