Writer launches new Palmyra Creative LLM | TechTarget


Writer launches new Palmyra Creative LLM | TechTarget

Generative AI platform provider Writer on Tuesday introduced Palmyra Creative, the latest addition to its family of large language models.

Palmyra Creative is designed to help teams brainstorm fresh ideas, according to Writer. It seeks to solve the problem of LLMs echoing the same output despite different input, said Waseem Alshikh, CTO and co-founder of Writer.

"All those models ... are using similar types of data, all of us are using data from the web -- it just sounds the same," Alshikh said.

Therefore, Palmyra Creative aims to bring a sense of originality to users who do not want their writing to sound like it was written by an LLM.

"[Palmyra] Creative should enable those focused on creative tasks to further generate ideas that sound original rather than generic, which is often the case with LLMs," said Nick Patience, an analyst at Futurum Group.

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