Macelleria Zivieri raised nearly $4.2M in a crowdfunding campaign on Mamacrowd, surpassing its $2.5M target. Known for ethical meat and a closed supply chain, the funds will expand operations, including a new Bologna store, clean energy systems, and product lines. With 232 investors, the company continues its growth in Italian haute cuisine and sustainable practices.
Macelleria Zivieri is a historic Emilian company founded in 1987 in the heart of the Bolognese Apennines.
Always focused on the concepts of meat traceability, ethical and conscious meat, so much so that in 2001 it became a SlowFood presidium for Piedmontese beef, the PMI has successfully closed a crowdfunding campaign on Mamacrowd.
The professionals of the Bologna office of the international law firm Gianni & Origoni (GOP) assisted Macelleria Zivieri with a team composed of partner Federico Dettori and associate Daniele Brizi.
The financial aspects were handled by CST Consulting with professionals Alessandro Tomba and Francesco Vittuari.
The round, which had a minimum target of $2.5 million, against a pre-money valuation of $18 million, largely exceeded it, Macelleria Zivieri raising almost $4.2 million.
Unlike many of the latest millionaire campaigns on Mamacrowd, Macelleria Zivieri did not participate in the collection by the Azimut Alicrowd fund, which usually contributes significantly to collections of this size.
The result is due to the participation of 232 investors, two of whom contributed 1 million each, but the remaining 2.2 million euros are distributed among 5 who invested from 75,000 to 250,000 euros and contributed 624,000, 18 who contributed 874,000 investing between 50,000 and 60,000 euros, 26 who with 10-30k each invested a total of 362,000 euros.
The remaining 382 thousand euros came from another 182 investors who paid between 500 and 6,000 euros for an average of about 1,800 euros each.
The Zivieri family has always believed that meat is not just a product, but the fruit of a journey that starts from the field and reaches the table, making craftsmanship and the closed supply chain, or control throughout the entire meat processing process, their strengths.
Over the years, the Macelleria Zivieri has become a tangible example of how deep values can lead to success, bringing its meats to the tables of Italian haute cuisine and into the homes of those seeking excellence.
The result of this growth process has brought the company from a turnover of €450,000 in 2010 to approximately €3 million in 2023.
With an acquisition operation conducted during 2024, the Zivieri Group now also boasts an agricultural company with an agritourism on the hills of Sasso Marconi that has over 90 hectares of woods, pastures, vegetable gardens and livestock.
The "closed supply chain" is also well represented by a series of strategic facilities. From a slaughterhouse located in a strategic position with respect to the farms and processing laboratories, to laboratories for the processing of fresh meats serving high-end restaurants and private individuals, to an artisanal cured meat factory.
Finally, there is no shortage of direct sales points in the heart of Bologna and in the Apennines.
The funds raised through the capital increase will be used mainly (35%) to finalize the purchase of the Gusto Agreste farm and to open a new store in Bologna.
Furthermore, the funds will be invested by Macelleria Zivieri to develop new product lines as well as to create corners within other distribution structures, but also to equip production activities with clean energy systems.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words "believe," "project," "estimate," "become," "plan," "will," and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in Crowdfunding buzz. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.